How to Make a Brochure that Plays a Successful Role in Your Marketing Plan
Brochure printing has a long history as an effective tool for marketing products and services, fostering customer relationships and providing information. You'll find full-color brochures are useful for many venues, from tradeshows to direct mail to sales presentations - virtually any situation where you have an opportunity to make an impression by handing or sending your company's brochures to others.
Good brochure design is vital to reaping the full benefits of brochure printing. Read on for tips to help you create a brochure that will be a valuable part of your marketing efforts.
Keep brochure sentences and paragraphs short
To catch and hold customer interest, use short sentences with non-technical terms. Standard printed brochures are usually brief and people expect to understand the content quickly.
Additionally, keeping paragraphs short and to the point will help with brochure design. This makes it easier to add photos and illustrations, which add bang to your full-color brochure's impact.
Be sure brochure text flows logically
Generally, people read the brochure cover first, the inside from left to right next and the back cover last. Use the cover to capture interest and convince the reader to open the brochure. Then you should introduce your product or main point on the inside left panel and continue with benefits, testimonials, features and ordering information or how to take the next step.
Make your text reader-oriented. Be sure your brochure answers the major questions the reader may have. If you're running out of room, it's okay to move contact and ordering information to the back panel.
Be sure your brochure points to the next step
Brochure printing helps you get the word out, but keep in mind that it's usually a tool to generate sales leads and answer basic questions – which is often only part of the equation in making the sale. Your brochure design should aim to get people to the next step, whether that's talking with a salesperson, visiting your store, or checking out your website.
Include clear, relevant visuals in your brochure design
You've heard the saying “a picture is worth a thousand words”. It's true even in brochure design! Since people comprehend visuals much faster than words, include pictures, tables or graphs to illustrate your point whenever possible. Make sure to use compelling captions too, as readers will often pay more attention to these than your brochure body text.
You have a great opportunity to engage readers with high-quality, exciting images when printing full-color brochures. However, do make sure your visuals are print quality when designing your full-color brochures. (View Designing for Print for more details).
Don't forget to proofread your brochure
Often overlooked at the last minute, proofreading is one of the most important tasks in creating a brochure. Even if you feel you've looked at your brochure so many times that there can't be any mistakes, why not ask someone else to read it over too? A second set of eyes may find something you missed. With even one typo or misspelled word, your credibility could suffer and readers may question your company's commitment to quality.
Make sure your brochure design is consistent with your brand image
Your full-color brochure design must be concise and make sense on its own apart from your other marketing materials - yet also carry over your brand image. For some recipients, your printed brochure will be the first exposure to your company. Be sure to incorporate continuity in image and message among all your marketing materials.
Following these steps will go a long way in creating a full-color brochure that plays a successful role in your marketing plan.
Want assistance with designing and printing brochures? Custom printing service Online Prints can help you make a brochure that is both compelling and effective. Find brochure design templates or enlist professional graphic designers at Online Prints who are experienced in designing brochures.
Contact us today and start printing brochures that will help your business grow.
