Maintaining your marketing efforts in a sluggish economy
With the sluggish economy consumer spending is down and if your business is among the majority of companies feel the effects it's natural to reevaluate your business and try to scale back accordingly. A common mistake business leaders make when faced with an economic slowdown is scaling back their marketing budget.
Why is this a bad idea? Taking a cut out of your marketing budget will not help your company's bottom line, in fact it can only hurt it. Studies have shown that a company's marketing spend is directly proportional to the company's gross revenue. In other words, your marketing dollars are directly tied to the amount of revenue your company brings in. With so many companies out there missing their revenue objectives, to put it frankly, you can't afford not to market.
In a recent Epsilon Chief Marketing Officer survey taken in September of 2008 over 94% of those surveyed stated they feel "a tough economic period is precisely the time when marketing plays a key role".
Most importantly you must not let the state of the economy become a mental roadblock when planning your marketing strategy. Search for new opportunities instead of focusing on existing hurdles. Have any of your competitors scaled back their marketing efforts? Now may be the precise time to target their customers and increase your market share.
Invest in Proven Strategies- Postcard Marketing Works!
If there's one thing we can learn looking over decades of direct mail advertising it's that postcard marketing works. After all these years it's still one of the most common forms of marketing in the world today, and there's reason for it- postcard marketing is flexible, affordable, and time tested measurable marketing channel.
… and with an average cost coming it at mere change sending a postcard remains cheaper than what most company's pay per click with online advertizing!
Your consumers have a lot of things on their mind with the current state of the economy and the responsibility falls to you to keep your business's product or service front and center among them. Postcards are a time tested and proven marketing method that takes your marketing message and puts it directly into your targeted prospects' hands.
Online Prints offers postcard printing and direct mail at competitive prices.
Maximize the ROI of your Direct Mail Campaign with Variable Data Processing
You'll want to make sure every effort you put forth is streamlined for maximum efficiency, and your marketing campaign is no different. Adding Variable Data Printing to your next printed direct mailing breaks down to only a penny or two more per printed postcard on average when compared to the cost of more traditional direct mail marketing. For only a few cents more imagine the difference Variable Data Processing can make for your business when your client or lead receives a printed postcard that features their name.
Remember, with direct mail marketing it all comes down to that first glance- you only have a moment to grab your prospect's attention to keep your marketing message in their hands and out of the wastebasket. Personalized greetings and targeted customized graphics using Variable Data Processing technology do just that in a way that's never been possible before.
Contact us today and let direct mail marketing increase your sales and grow your business.
