HOW WE OPTIMIZE YOUR DIRECT MAIL FOR THE POST OFFICE
More than just a printing company, Online Prints helps optimize your postcards or other direct mail materials for proper processing by the post office. This results in lower postage rates, faster deployment and greater delivery success for you time and again!
Greater Accuracy and More Discounts with CASS Certification
The benefits of certification in the Coding Accuracy Support System (CASS) mean better delivery and greater savings for your direct mail marketing campaign. This system works by adding Zip+4 codes to your mailing list where possible as well as finding and resolving some address problems.
Addresses are automatically standardized to the required postal service format and postal barcodes can be added with CASS, which qualifies your direct mail for presort discounts. The more discounts, the lower your mailing rates!
Faster Mailing with Zip+4 Service
When you mail a letter or postcard normally, it's only required to use the first 5 digits in a zip code. However, we use the Zip+4 system to make sure your addresses are in the best format possible for processing at the post office. This in turn means the post office can sort and deploy your direct mail more quickly and more accurately.
In case you were wondering, the first 5 numbers of the zip code tell which area of the country and which post office your direct mail will be delivered to. Then the additional 4 digits we add help by designating the specific range of delivery addresses into which each postcard or letter falls.
Lower Costs by Printing Barcodes on Each Postcard
Barcodes help by enabling automated processing of direct mail, which lowers the cost of processing. We print postnet barcodes on each direct mail item. These are the small vertical lines in the lower right corner on your postcard or letter that represent the Zip+4 codes.
Using barcodes in this manner helps support lower processing costs at the post office, which in turn means lower postal rates for you.
To find out more about how we save you money on your direct mail campaign, call us
toll-free at (800) 880-4571 today!
