INCREASE DIRECT MAIL RESPONSE RATES BY CUSTOMIZING CONTENT WITH THIS REVOLUTIONARY DIGITAL PRINTING PROCESS!
Imagine if there was an easy way to boost your direct mailing campaign's response rate by over 30%... At Online Prints, you can!
Our Variable Data Printing (VDP) service, also called Variable Information Printing (VIP), lets you easily target your message for each customer, creating a personalized effect in your communications. Studies have shown that using VDP increases response rates by up to 30% over traditional direct mailing campaigns.
You can personalize your postcard marketing for each customer, for instance. Each postcard would have the same basic layout but could be printed with different salutations and customized messages, including images, based on data for each customer.
Here's how it works. Variable Data Printing lets you pull information from a database or external file to effortlessly change not only text but also graphics from one piece to the next, personalizing communications according to the recipient. Variable Data Printing is used in direct mailing campaigns, customer relationship management (CRM), and even advertising.
Variable Data Printing offers opportunities for every business. A spa can boost revenue and customer rapport when it targets its message according to each customer's favorite service. A car dealership can send postcard reminders for tune-ups based on mileage and type of car purchased. And any retail outlet can draw more frequent shoppers by personalizing its direct mail advertising according to the products each customer is most interested in. Even doctor's offices, real estate agents, veterinarians, lawyers, business services and so on can now communicate more personally with all their customers at once.
You will find the best VDP service and all of the necessary elements for a successful direct mail marketing campaign right here at Online Prints.
Call us at (800) 880-4571 or contact us today to see how Variable Data Printing can get your phones ringing off the hook!
