DIRECT MAIL LISTS HELP YOU GROW YOUR BUSINESS
Direct mail helps you stay in touch with existing customers to stimulate incremental sales and stay top-of-mind. In fact, it's proven to be one of the most effective ways to sell more to existing clients.
Generating new leads is also a critical component of business growth. To grow your business, you'll want to reach out to new prospects regularly. A direct mail list provider like Online Prints helps by giving you a targeted list of prospects you can mail your postcards or other materials to. While there are many formats you can follow, from a one-time direct mail drop to ongoing campaigns that nurture leads by choosing a high-quality mailing list is essential.
The first step is to identify your target market, beginning with consumers versus businesses. Then you''ll want to narrow down the specific characteristics that indicate the type of customer you'd like to acquire.
Consumer Mailing Lists (Residential)
Online Prints can pull together a consumer mailing list to help you find other individuals just like your current best customers. When you target your direct mail list to the type of person you want to reach, your campaign enjoys a higher success rate. This means more business for you!
Here are some of the factors you might consider in narrowing down your consumer mailing list:
- Where they live - in a certain zip code or across the country
- Gender - male, female or both
- Marital status
- Age
- Income level
- Homeowners or renters
- Recent event - marriage, birth, home purchase, moved, etc.
It pays to know your existing customers well. If you already know that your best customers are over 40 years of age, earn more than $50,000/year and are concentrated in a certain area, for example, then you will be able to target a similar demographic group to ensure you're reaching those prospects who are most likely to respond profitably to your direct mail marketing.
Business Mailing Lists
If you sell to other companies, you'll want to select a business mailing list that targets the organizations that most closely match your ideal client profile.
We offer business mailing lists that help you target other organizations that are likely to respond to your offer. The more targeted your direct mail list, the greater ROI you can expect from your direct mail marketing efforts.
Think about the type of business you want to reach. Following are some criteria that other companies use to narrow down their mailing list:
- Type of business, for example by SIC code
- Annual revenue
- Number of employees
- Geographical location
- Recent event - incorporation, property purchase or lease, etc.
- Number of years in business
If you would like assistance in selecting the right direct mailing list for your marketing efforts, please let us know. We'd be happy to consult with you in this important choice.
For more information and a custom quote, please call toll-free (800) 880-4571
