FEBRUARY 24, 2009

Variable Data Printing Solutions Now Available from Business Printing Service Online Prints

Online Prints Helps Businesses Improve Direct Mail Marketing ROI with Advanced Personalization Techniques

Tampa, Fla. - February 24th, 2009 - Custom business printing service Online Prints is pleased to announce the addition of Variable Data Printing (VDP) to its direct mail services. VDP, a digital printing process, provides a way to easily customize content for direct marketing pieces according to the recipient. The use of Variable Data Printing has been shown to increase direct mail response rates by over 20 percent.

"Online Prints is very pleased to offer VDP as it helps small businesses get the most from our comprehensive direct mail services," commented Sean Wilson, director of operations at Online Prints' Florida headquarters. "Studies have proven that direct mail personalized with Variable Data Printing increases response rates by up to 22 percent. Personalized mail gets more attention than bulk mail and variable data printing is the most cost-efficient way of producing it."

Variable Data Printing, also called Variable Information Printing, is a digital printing process where text and graphic elements, usually derived from a database, can be changed from one piece to the next without stopping or slowing the print process. State-of-the-art Variable Data Printing software enables Online Prints to customize individual print postcards, brochures and the like. "The ability to customize content according to recipient dramatically improves the return on investment (ROI) for our customers' direct mail marketing efforts. We are always seeking to add tools to help small businesses more effectively market their products or services," commented Wilson.

To find out more, please visit http://www.onlineprints.com/direct-mail/variable-data-printing.html.

About Online Prints

A business printing company focused on high-quality digital printing, graphic design and mailing services, Online Prints offers commercial-grade, full-color printing for business cards, brochures, postcards, letterhead, envelopes and more. The company has served organizations across a variety of industries with business printing, design and direct mailing services for over 12 years from its headquarters in the Tampa, Fla., region. OnlinePrints.com offers free design templates, custom printing services, and mailing lists as well as useful resources for graphic designers, business owners and marketing departments looking to get more from their print marketing.

Contacts

World Printing, Online Prints
Sean Wilson, Director of Operations, FL
(800) 880-4571
sean@worldprinting.com